Podcast advertising is growing, too, with a 45 percent increase in ad purchases predicted, up to $1.13 billion in the U.S. In 2019, the creators of the podcast 'My Favorite Murderer' signed a two-year deal with Stitcher worth at least $10 million. Podcaster Joe Rogan signed a $100 million deal in 2020 with Spotify that will make his podcast, 'The Joe Rogan Experience,' exclusive to Spotify.

More than half of Americans listen to podcasts on subjects including news, sports, interviews, entertainment, and more. The popularity of podcasts and podcasting is growing steadily, according to Statista, with 75 percent of Americans being familiar with the term. Podcast Profitability: Why Buy Editing Software In this roundup, we have tested and collected 6 options for the best software for podcast editing that you can choose, whether you are already podcasting professional or planning to start a podcast. How can we know what the best podcast editing software is? However, podcasting editing software can vary in price and function. The best podcast software will make your podcast sound better and will give podcasters from beginner to veteran a professional sound that will have listeners coming back for more and advertisers lining up. With podcasts in 2020 numbering 850,000 and constantly growing, having the best podcast editing software is essential to standing out and competing in this increasingly crowded podcast market.

In the car, on the treadmill, or at work, podcasts are airing in an ever-growing number of earbuds and headphones.

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